In the heart of California’s most picturesque landscape, Santa Barbara has earned the signature of the American Riviera – neatly tucked between the dramatic backdrop of the Santa Ynez Mountains and the Pacific Ocean.
Beginning in the 1880s, movers and shakers from around the world chose this destination as their preferred vacation spot. The comfortable Mediterranean climate attracted the masses, where they decided to plant down roots.
Today, Santa Barbara harbors many notable residents, from Oprah Winfrey and Julia Louis-Dreyfus to Prince Harry and Megan Markle. Celebrities and standard citizens alike will shop, dine, and hobnob together.
When cruising Santa Barbara’s social and retail districts, do as the locals do: socialize on a sunny restaurant patio sampling regional wines and seasonal fare, read the newspaper on a shady park bench, and peruse the wide variety of upscale boutiques and cafes.
The area's deep historical roots combined with the expanding social scene make Santa Barbara the quintessential California destination.